Housing 101

Progressive


Using kid "homeowners" to break down the home-buying process for first-time buyers—simply, clearly, and with a bit of charm


Buying a home is messy—paperwork, inspections, compromises. And for first-timers, it’s even tougher. So we got kids—already ‘homeowners’—to break it all down in a way that actually makes sense.


Agency - Gut / CD - Bruno Ribeiro / ACDs - Waner Almeida and Dhaheem Habeeb / Jr. AD - Silvana Silva, Dominic Dillard / Jr CW - Sophia Savtz