no yada yada

Mike’s Hard Lemonade

A global celebrity for a fraction of the cost.

Mike’s is simple, lemonade and vodka. And that’s pretty much it. It doesn’t try too hard to be something it’s not. So when we were tasked to launch the brand globally, we didn’t try too hard either.

Agency - FCB NY / CCO - Gabriel Schimitt / ECD - Samira Ansari / Creative Director - Alexandre Abrantes / Senior Art Directors - Waner Almeida and Lara Polovina / Copywriter - Chloe Bayhack / Director - Pablo Rochat

Splashy parties? NO.

Instead of a launch-party, we found a way to bring Harold to every single NYE party in the world. We put him on the TV in the background.