When things Go Wrong
FDA - U.S. Food and Drug Administration
A scary scientific fact turned it into an animated world inside your body.
DNA is the boss who controls different processes in a happy and well oiled machine that’s your body. But if you vape, DNA gets damaged and that’s when things go wrong.
Agency - FCB NY / ECD - Gary Resch / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik