Smokey AI
U.S. Forest Services / Ad Council
An AI that gives you wildfire prevention tips and laughs at dad jokes.
Preventing wildfires is a lot work. So we created an assistant AI to help Smokey Bear answer your questions.
Agency - FCB NY / CCOs - Gabriel Schimitt and Michael Aimette / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik