Born and raised in Brazil, naturalized American.
I'm an Associate Creative Director/Art at Gut.
Mike’s In A Beer World
Mike’s Hard Lemonade
We “crashed” the biggest beer ads. Then we shot our ads in the middle of their ads.
In South America, beer is king and It’s practically impossible to compete with beer brands’ massive marketing budgets.
So to launch Mike’s in new countries we realized we didn’t have to fight beer, we just needed to tag along.
And that’s exactly what we did.
Agency - FCB NY / CCOs - Gabriel Schimitt and Michael Aimette / ECD - Samira Ansari / Creative Director - Alexandre Abrantes / Senior Art Directors - Waner Almeida and Lara Polovina / Copywriter - Chloe Bayhack
Pete’s Leftover Giveaway
Hellmann’s
We live streamed Pete’s fridge on Instagram and gave away his leftovers.
Hellmann’s is all about making the most of leftovers. Their 2023 Super Bowl commercial took place inside of Pete Davidson’s fridge.
So we did the most weird thing we’ve done to date. A leftover giveaway.
Agency - Wunderman Thompson NY / ECD - Susan Golkin / ACDs - Waner Almeida and Chandani Karnik
Since the actual live stream was 20min long, here’s some highlights.
When things Go Wrong
FDA - U.S. Food and Drug Administration
A scary scientific fact turned it into an animated world inside your body.
DNA is the boss who controls different processes in a happy and well oiled machine that’s your body. But if you vape, DNA gets damaged and that’s when things go wrong.
Agency - FCB NY / ECD - Gary Resch / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik
Stay Home Of The Whopper
Burger King
Do the least you can for your country, stay home. Be a Couch Po-ta-triot.
At the beginning of the pandemic, we didn’t want to do another “in this unprecedented times” ad. So we thought of a a fun way to ask people to stay home.
Agency - FCB NY / CCO - Gabriel Schimitt / ACDs Alex Sprouse and Laszlo Szloboda / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik / Director - Janusz Kaminski / Photographer - Ale Burset
Awkward Silence
FDA - U.S. Food and Drug Administration
If you get caught vaping, things can get awkward.
Vaping is highly addictive but teens don’t seem to care. So to warn them, we showed how it could affect other parts of their life.
Agency - FCB NY / ECD - Gary Resch / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik
Smokey AI
U.S. Forest Services / Ad Council
An AI that gives you wildfire prevention tips and laughs at dad jokes.
Preventing wildfires is a lot work. So we created an assistant AI to help Smokey Bear answer your questions.
Agency - FCB NY / CCOs - Gabriel Schimitt and Michael Aimette / Senior Art Director - Waner Almeida / Senior Copywriter - Chandani Karnik
No Yada Yada
Mike’s Hard Lemonade
A global celebrity for a fraction of the cost.
Mike’s is simple, lemonade and vodka. And that’s pretty much it. It doesn’t try too hard to be something it’s not. So when we were tasked to launch the brand globally, we didn’t try too hard either.
Agency - FCB NY / CCO - Gabriel Schimitt / ECD - Samira Ansari / Creative Director - Alexandre Abrantes / Senior Art Directors - Waner Almeida and Lara Polovina / Copywriter - Chloe Bayhack / Director - Pablo Rochat
Splashy parties? NO.
Instead of a launch-party, we found a way to bring Harold to every single NYE party in the world. We put him on the TV in the background.
Emoji Sentiment
Personal Project
We created a way to find out how people feel about any trending topic based on the emoji they use.
A system that fine-tunes how well we understand the sentiments behind certain topics, by factoring in emoji — and the sentiments statistically attached to them.
Developed by students from Miami Ad School and Wyncode Academy
Unfortunately the site was taken down. But hey, this should explain it all.
